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About the client
Felleza is an e-commerce company specialized in providing cosmetic and care products for the Israeli consumer. The company is part of the American-Israeli company Heat Makes Sense, which markets hair care products and accessories worldwide.
Felleza’s goal is to introduce American and European cosmetic brands to the Israeli market and to price itself competitively in the market. In order to doing so, it was quite a challenge to send small cosmetics without any damage to the customers.
Felleza sought a warehousing partner and the fulfillment of the e-commerce orders. Knowledge of tax representation, customs clearance and connection to a logistics network in Israel were therefore essential.
Because Axell Logistics is already responsible for Heat Makes Sense’s business-to-business deliveries in EMEA (Europe and Africa), the step to broaden the support was a logical solution.
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